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Scaling up the Franchise Business

August 19, 2017 5:00 pm - 8:00 pm

Free

Scaling up the Franchise Business

Your new venture is catching fire and you need to ramp up operations quickly to handle demand. Where should you look for pointers? Try McDonald’s, Burger King or Wendy’s. The Start-Up Genome Project analyzed thousands of high tech start-ups and found that successful companies progressed through four predictable phases. Dubbed the “Marmer Stages,” each involved […]


August 19, 2017 5:00 pm - 8:00 pm

This event has passed

CIIE, IIM Ahmedabad, Gujarat, India View map

Free
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Your new venture is catching fire and you need to ramp up operations quickly to handle demand. Where should you look for pointers? Try McDonald’s, Burger King or Wendy’s.

The Start-Up Genome Project analyzed thousands of high tech start-ups and found that successful companies progressed through four predictable phases. Dubbed the “Marmer Stages,” each involved a different set of objectives; Discovery was crafting and testing the idea, Validation was refining product features and generating initial orders, Efficiency was making customer acquisition and delivery processes repeatable, and Scale was ramping up and generating aggressive growth. A successful mantra was “nail it, then scale it”—confirming that the product, marketing strategy, and business model all worked before stepping on the gas with big capital, staff, and infrastructure investments.

So what happens when the time comes for a start-up to scale in a big way? Suddenly the game changes from “tinkering” to “ramping,” generating volume quickly to establish market position and cash flow. It may sound silly to high tech entrepreneurs, but fast food franchises offer unique insights—they’ve made scaling up a science.

Module Partner

Facilitator

Mr. Prahar Anjaria

Founder Promoter & Chairman, Rangoli Group

Mr. Prahar Anjaria
Mr. Vajirali Momin

Group CEO, Hearty Mart

Mr. Vajirali Momin
Mr. Ruchir Joshi

Founder, Momoman (Healthy foods)

Mr. Ruchir Joshi
Mr. Ankur Gupta

Founder & Director, Brew Berrys Hospitality Pvt Ltd

Mr. Ankur Gupta

Contact

+91-79 6632 4201

Module details

Module Type

Ask The Expert

Duration

3 hours of discussion

Delivery

Talk followed by Q&A

Level

All

Who is this for

Open to all

Max Capacity

30 seats

Language

English

Supporting Resources

Prerequisites

Venue & Timing

CIIE, IIM Ahmedabad, Gujarat, India   View map


August 19, 2017 5:00 pm - 8:00 pm

Venue Partner

This event has passed

Scaling up the Franchise Business

August 19, 2017 5:00 pm - 8:00 pm

Free

Scaling up the Franchise Business

Your new venture is catching fire and you need to ramp up operations quickly to handle demand. Where should you look for pointers? Try McDonald’s, Burger King or Wendy’s. The Start-Up Genome Project analyzed thousands of high tech start-ups and found that successful companies progressed through four predictable phases. Dubbed the “Marmer Stages,” each involved […]


August 19, 2017 5:00 pm - 8:00 pm

This event has passed

CIIE, IIM Ahmedabad, Gujarat, India View map

Free

Your new venture is catching fire and you need to ramp up operations quickly to handle demand. Where should you look for pointers? Try McDonald’s, Burger King or Wendy’s.

The Start-Up Genome Project analyzed thousands of high tech start-ups and found that successful companies progressed through four predictable phases. Dubbed the “Marmer Stages,” each involved a different set of objectives; Discovery was crafting and testing the idea, Validation was refining product features and generating initial orders, Efficiency was making customer acquisition and delivery processes repeatable, and Scale was ramping up and generating aggressive growth. A successful mantra was “nail it, then scale it”—confirming that the product, marketing strategy, and business model all worked before stepping on the gas with big capital, staff, and infrastructure investments.

So what happens when the time comes for a start-up to scale in a big way? Suddenly the game changes from “tinkering” to “ramping,” generating volume quickly to establish market position and cash flow. It may sound silly to high tech entrepreneurs, but fast food franchises offer unique insights—they’ve made scaling up a science.

Module Partner

Facilitator

Mr. Prahar Anjaria

Founder Promoter & Chairman, Rangoli Group

Mr. Prahar Anjaria
Mr. Vajirali Momin

Group CEO, Hearty Mart

Mr. Vajirali Momin
Mr. Ruchir Joshi

Founder, Momoman (Healthy foods)

Mr. Ruchir Joshi
Mr. Ankur Gupta

Founder & Director, Brew Berrys Hospitality Pvt Ltd

Mr. Ankur Gupta

Contact

+91-79 6632 4201

Module details

Module Type

Ask The Expert

Duration

3 hours of discussion

Delivery

Talk followed by Q&A

Level

All

Who is this for

Open to all

Max Capacity

30 seats

Language

English

Supporting Resources

Prerequisites

Venue & Timing

CIIE, IIM Ahmedabad, Gujarat, India   View map


August 19, 2017 5:00 pm - 8:00 pm

Venue Partner