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Looking through Customer’s Lens

September 2, 2017 11:00 am - 1:00 pm

Free

Looking through Customer’s Lens

Identify the customer and unpack their needs.


September 2, 2017 11:00 am - 1:00 pm

This event has passed

CIIE, IIM Ahmedabad, Gujarat, India View map

Free

About the Module

Ever wondered why one individual who chases discounts doesn’t even think twice before buying a Macbook Pro? Why are we loyal customers of both, Rambhai ki Chai and Chocolate Room? People are multi-dimensional and respond differently to unique needs. Before starting your entrepreneurial journey, it is therefore critical to understand how your customers think and what they really need.

 

Learning Outcomes:

  • Identify the various customer for your idea
  • Create a customer persona and list down the ‘jobs-to-be-done’
  • Discover the deeply buried needs of the customer that needs to be validated

Module Partner

Facilitator

Ashwin Joshi

VP (Ecosystem Development) at Center of Innovation Incubation and Entrepreneurship at IIM Ahmedabad

Ashwin Joshi

Contact

+91-79 6632 4201

Module details

Module Type

Academy

Duration

2 hours

Delivery

Classroom Session and Q&A

Level

Introductory

Who is this for

Entrepreneurs with some idea

Max Capacity

30 Seats

Language

English

Supporting Resources

NA

Prerequisites

NA

Venue & Timing

CIIE, IIM Ahmedabad, Gujarat, India   View map


September 2, 2017 11:00 am - 1:00 pm

Venue Partner