About the Module:
You have identified your Target Market. Now what ? Most companies don’t appreciate what are the factors that determine the adoption of a product or service by the customers for whom the product or service was actually designed for.
At finding the Customer-Problem Fit, we will take you through Ash Maurya’s ‘Javelin Board’ experiment to help you form working hypotheses with respect to the assumptions you’ve made about your customer, your product and your market.
- Form a customer/problem hypothesis
- Identify your riskiest assumption
- Determine how you will test it
VP (Ecosystem Development) at Center of Innovation Incubation and Entrepreneurship at IIM Ahmedabad
+91-79 6632 4201
Lecture with case studies and workshop.
Who is this for
Startups with Identified problem and target market
Venue & Timing
September 9, 2017 2:00 pm - 4:00 pm