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Effective Customer Research

July 29, 2017 10:00 am - 1:00 pm

INR 1000

Effective Customer Research

Learn how to be a customer research expert and discover ways to uncover your customers’ core motivations.

July 29, 2017 10:00 am - 1:00 pm

This event has passed

Seminar Room, CIIE, IIM Ahmedabad, Gujarat, India View map

INR 1000

About the Module

We know that you want to talk to your customers and understand their problems. Great. But how do you get started? How do you prepare for your first customer interview? Should you do it online, on the phone, or in person? How much information is enough? This module offers you basic hacks to doing effective customer research. The more you practice, the better you’ll be at it.

Learning Outcomes

By the end of the module, you will know how to:

  • Prepare for a customer interview
  • Build the right questionnaire
  • Conduct an effective primary interview
  • Read between the lines and uncover emotional triggers


Shruti Kshirsagar

Industrial Designer & Architect at CIIE, IIM Ahmedabad

Shruti Kshirsagar


079 6632 4201

Module details

Module Type



3 hours of classroom training


Facilitated consulting + brainstorming


Introductory to Intermediate

Who is this for

Open to all

Max Capacity

15 teams



Supporting Resources




Venue & Timing

Seminar Room, CIIE, IIM Ahmedabad, Gujarat, India   View map

July 29, 2017 10:00 am - 1:00 pm

Venue Partner