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Defining Your Target Market

June 24, 2017 2:00 pm - 3:00 pm

INR 600

Defining Your Target Market

Learn how to correctly identify your target market, estimate its size and build realistic estimates.

June 24, 2017 2:00 pm - 3:00 pm

This event has passed

CIIE, IIM Ahmedabad, Gujarat, India View map

INR 600

About the Module

Most early stage founders find it difficult to calculate and estimate their target market. Estimating your target market is one of the most critical assumptions that you would be making at the start of your journey. This module will highlight the various methods used by successful startups to estimate their target market and enable you to estimate your current market and future market using a thorough and rigorous approach.

Learning Outcomes

By the end of the module, you will learn how to:

  • Build an estimate of your first target market size
  • Build a realistic model to project your expansion
  • Avoid common pitfalls

Module Partner


Ashwin Joshi

VP (Ecosystem Development) at Center of Innovation Incubation and Entrepreneurship at IIM Ahmedabad

Ashwin Joshi


+91-79 6632 4201

Module details

Module Type

Ask The Expert


1 hour of classroom training


Lecture with presentation, workshop and Q&A



Who is this for

Open to all

Max Capacity

40 seats



Supporting Resources



'Looking Through The Customer's Lens', 'Unit Economics' or a clear understanding of your customer segment and problem

Venue & Timing

CIIE, IIM Ahmedabad, Gujarat, India   View map

June 24, 2017 2:00 pm - 3:00 pm

Venue Partner