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Competitive Benchmarking

September 16, 2017 10:00 am - 12:00 pm

INR 200

Competitive Benchmarking

Understand the competitive benchmarking for your startup and learn to avoid the common pitfalls

September 16, 2017 10:00 am - 12:00 pm

This event has passed

CIIE, IIM Ahmedabad, Gujarat,India View map

INR 200

About the Module

With the help of competitive benchmarking, you can compare the performance of your startup and even products with that of the top ones in the industry or market. An insight into the process will help you with features and factors that your startup can work on / improve upon. Do you need to do this intuitively? No, you do not. There are many tools and techniques along with procedures that can be applied to arrive at intelligent conclusions. You may be at the very beginning of your long startup journey, yet it is important to find your peers and competitors who are doing well. It is important to set the identify the processes that can be set correct, right from the beginning.

Learning Outcomes

  • Understand the concept of benchmarking
  • Get to know of the benchmarking techniques that startups use
  • Know about how to use benchmarking effectively
  • Selecting a benchmarking tool

Module Partner


Anay Mashruwala

Partner, Head Marketing & Quality Control at M/s. Venus Engineering Works

Anay Mashruwala


+91-79 6632 4201

Module details

Module Type

Ask The Expert


2 hours of classroom session


Discussion and Q&A



Who is this for

Open to all

Max Capacity




Supporting Resources




Venue & Timing

CIIE, IIM Ahmedabad, Gujarat,India   View map

September 16, 2017 10:00 am - 12:00 pm

Venue Partner